Marketing with Facebook is surely an awesome way to boost profit and gain brand awareness. However, if there is no targeted traffic to your Facebook Page (and your other websites) you won’t generate much benefit from your online marketing.
People can spend so much time and effort in designing and beautifying their websites which they lose sight of the primary aim of each marketing effort: making the sale. On the internet, sales and traffic are twins that require each other to exist; one cannot exist minus the other. Use the following tips to produce a steady flow of traffic to your website or page:
1. Goals, goals, goals: Your primary goal must be to generate a steady flow of sales. Sending invitations out for individuals to sign up with Instagram Followers or Page is one thing, but how can you get people to create a purchase?
Making the sale is in fact the final-point; to start making sales and reaching that end-point you should form very specific goals. In case you are just getting started with website marketing, you should begin small. Start with asking yourself: The facts you want to target your prospects and how do you wish to begin promoting your products or services.
Try to generate some different methods to advertise your brand or service and then put your opinions into action. Just know that not all promotional activities and Facebook Events will draw plenty of participation. Marketing campaigns are certainly not always gonna be great successes which isn’t a bad thing as long while you learn from every campaign.
In case your fans were to ignore a certain campaign which you have chosen to run, then you have just gained valuable insight into your potential audience.
If a campaign has really bad results, then you have just learned a valuable bit of information and you know not to try that kind of campaign again. Instead you can now develop a different campaign to use on your own market. You can even get feedback in regards to what you fans would like to view on your part on your own Facebook Page.
2. Highlight your promotion: Once you have posted info about your promotional event on your Wall for your fans to find out, don’t stop there. Instead, consider creating a special tab regarding your upcoming event on the Facebook Page.
If you are by accident managing a promotional campaign as well as a contest at the same time, you need to create two separate tabs. In this way, your fans will feel as if they have got happened upon something quite special and you will start to generate social stories and overall excitement about the product or service you might be promoting.
3. Maximize the P.O.P.: Most marketers feel as though they have got finally succeeded at the point of purchase; and yes who wouldn’t feel fantastic when the sales start rolling in? But were you aware that you can actually utilize the point of purchase to advance market your goods and services?
Be sure to make good use of the “Deals” feature on Facebook. Facebook users can instantly post on their Walls the things they have purchased in you. This will alert their contacts from the fabulous purchases they have just made. Continuous sharing is important in terms of social networking marketing, so it is best to add a “Share on Facebook” link on all your product pages. This makes it simple for your prospects to log to Facebook and post on the Walls any info they could like to discuss kdvfkz the interesting items they found at the store.
You can make fantastic use of Instagram Followersto aid drive people straight to your landing page. You owe it to your customers or fans to tell them that when they click on your ad, the link will require them to a website which is not part of Facebook.
Don’t concern yourself with this. People respect transparency or higher front honesty and they will appreciate it if you don’t try to trick them into convinced that your store remains part of Facebook. The savvy customers can smell a gimmick a mile away and when they come across Facebook Ads that are not transparent, they will likely usually completely ignore them.