What’s the quickest approach to get more new patients to your practice? Every practice owner wants the basic answer so when the cell phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to avoid getting sold and instead locate an online medical marketing firm that gives value. Ask these 5 questions.
* Do they really measure success in terms of trackable new patient leads?
* Do they charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Could they be transparent or will they hide fees?
* Do they really manage your marketing for you?
* See below for the particulars on each.
1. Do they really measure success when it comes to new patient leads?
Should you own a practice, the objective of medical marketing would be to do just one important thing, which is to have more new patients calling as well as emailing your practice. It’s never to the number of ad impressions or Google views, branding, or page impressions or even total number of calls you receive. None of the things can be transformed into new patients and sales.
Most medical marketing firms attempt to bury you in data about things which has no tangible benefit. Many will even request you to put special coding on your website throwing off your current marketing metrics. Instead search for a marketing firm that uses call tracking and form fill tracking to accurately figure out how many NEW Patients contact you each month.
2. Will they charge month to month or lock people into long-term contracts?
Long-term contracts needs to be a huge red flag. It’s a sales strategy to sell services people may wish to dump within a month or two that keeps you investing in 6-12 months for a thing that does nothing. Make sure to pick a medical marketing firm that charges on the month to month basis. Like that, they’ll must continue to earn your company every month.
3. Can they offer proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you should know is that none of those work and one is even illegal. There is certainly zero proof that utilizing these marketing tools will attract a single new patient. However, there is a lot of evidence that these are just approaches to charge your practice for services which do nothing.
Geo-fence display pushes texting to prospects driving by your practice. Which is not only annoying, and when it worked would mess with the scheduling. In reality, it doesn’t generate leads. Great idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for a lot of local businesses but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice at risk.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads and then speak to a couple of clients who’ve used it.
4. Are they transparent or do they really hide fees?
With regards to price you’d like to know what you’re investing in, right? Yet a standard ripoff strategy in the market is to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then your firm refuses to really provide information about how most of that cash will almost certainly actual AdWords spend versus within their pockets.
The sole transparent way to charge for medical PPC is always to charge a monthly management fee and after that have you ever pay the AdWords spend directly on your credit card. This way you know just how much you might be paying the marketing firm to control your medical PPC and just how much went along to Google’s AdWords.
5. Do they manage your marketing for you personally?
There are tons of low-cost internet marketing services available that provide you access to software which means you can manage your marketing yourself. For instance, you can find a number of businesses that sell online review software, and almost none that train your team using it and ensure it’s working for you.
Getting usage of powerful online marketing tools is great, theoretically, in case you have a Ph.D. in internet marketing and 40 hours every week to spare. On the other hand, if you have work helping patients, they are just a huge total waste of time and cash.
Make sure to check that the marketing firm does the work, so that you can focus on whatever you do best which is helping patients. What’s the easiest way to attract new patients? Make certain for each and every dollar you spend money on lead generation you’re getting nlphhf along with a positive ROI. It’s that easy. And steer clear of each of the nonsense about geo-fence displays, retargeting, banner ads along with other things which does nothing to your medical practice.