Mobile games now rule in the Apple App store, claiming a 22.49 percent stake of all active apps at the time of December 2015. This past year, the shop offered 396,094 gaming apps, which had been almost double the inventory available in July 2013.
While there is an apparently endless source of chota bheem, the reality is that only a really small number of these games are successful and profitable. With thousands of brand new ones being added every month (13,002 in December 2014) the area is very competitive.
To determine what contributes to the success of a mobile game, I spoke with Niccolo de Masi, chairman and CEO of Glu Mobile, which in my opinion is definitely one of the most successful mobile game developers. The business boasts hits for example Deer Hunter, the Eternity Warriors franchises and the revenue monster Kim Kardashian: Hollywood, which generated $132.4 million in non-GAAP revenue through September 30, 2015. Here are the ten characteristics of successful tgames that de Masi shared:
1. Have the ‘profitability formula.’
The three requirements for profitability include:
Acquire a large number of installs
Users remain playing the video game for an extended period of your energy
An extremely small percentage of the consumer-base is willing to cover higher status, upgrades or speedups
2. Offer a compelling platform
Mobile games are competing, normally, against 25 other apps that users go on their phones and routinely use. A game title must give you a compelling “platform” along a number of dimensions. The world has gone mobile and as such, temple run 2 are competing not merely along with other games, but rather the entire entertainment and social messaging space.
That competition includes Facebook, Snapchat, Instagram, Facebook Messenger, HBO Go, Netflix and more.
3. Include ‘surprise and delight.’
‘Surprise and delight’ is achieved through the innovation of graphics, presentation and core game-play mechanics. An effective game needs to be seen as “new,” but additionally recognizable and understandable. This makes certain that news regarding the game will likely be spread virally by gamers and non-gamers alike.
A prime example is Glu’s Kim Kardashian: Hollywood. It’s an innovative title for lovers of fame, fashion and the art of working your way on the peak of popularity in Hollywood, while blending the genuine and virtual world of Kim Kardashian West’s life.
4. Be considered a brand that resonates.
Whether your game represents a brand new gaming IP, an old gaming IP, movie, film or celebrity brand, it must match the subject’s core mechanic. This makes sure that the game might be installed with minimum friction. Glu’s Cooking Dash 2016 may be the leading game for lovers of food and hospitality, while Deer Hunter is a popular hunting brand, with 150 million installs since its 2014 release. Game brands that resonate with an audience are experiencing exponential growth.
5. Include socially competitive features.
Offering users the ability to enjoy and against their friends adds a significant layer of engagement depth. Playing on teams with friends against other teams is referred to as “guild/clan” competitions.
This sort of social feature exists within numerous game genres — Glu includes it in the shooter, sports, racing and simulation games. Research has revealed that once a player gets six or higher of her or his friends playing a game title, she or he is far very likely to be playing the overall game four weeks later.
6. Include ‘monetization depth.’
Nearly all players will never spend any money in the free-to-play game. Most that do pay will part with only $1 to $10. However, among those that do pay, a minority will spend hundreds, thousands and in many cases thousands of dollars over their lifetime of engagement.
Therefore, the game should have monetization depth for such players. The player must have the capacity to purposefully spend tens of thousands of dollars, granularly upgrading dimensions of items in a game, with recognizable differentiations between and one of the various spend levels.
7. Be frequently updated.
Successful games needs to be updated frequently. This simply means only large updates with a lot more levels, content, items, and characters, but in addition weekly, or else daily, live events. Compelling factors behind users to log in and play daily assists in keeping the experience fresh and positions the overall game as one of those top 25 apps on a player’s phone.
8. Use a successful team with the game company.
Successful gaming firms really are service businesses that understand and deliver with regard to their target demographic. They need to have deep love for their product and love their business. You don’t want those who go home each night and play a shooter to visit work and make a farming game.
9. Utilize The ‘Moneyball’ model.
By far the most profitable and successful game teams are like winning sports teams. You want great individual players that are experts in their positions, but even more important, you need a team containing worked and played together for a long time. At Glu, this is known as the “Moneyball studio strategy.” Teams are dextpky45 into “labels” focused entirely on four master genres: Shooters, racing/sports, celebrity and simulation.
Each label is run by way of a strong leader, where there are vex 3 in production simultaneously. The label is focused on the way to plot out a training course to get # 1 (and, worst, second) in each genre.
Gaming is as with other entertainment, for the reason that the regularity for any degree of performance is inversely proportional to the amplitude. You will find half several games making $100 million of lifetime revenue since there are making $50 million, etc.
10. Built for winning hardware.
Winning games are made and built for their hardware platform from the ground up. This has been true for each hardware shift, from arcade to console, and PC to mobile. We will see this again for virtual reality and augmented reality.