When Netherlands native Siebe Baker moved in Michigan within the late nineteenth century, he found there was a need for his cabinetry skills. He began making doors and window blinds with a fellow Dutchman Henry Cook; the 2 formed Cook, Baker & Co. in 1890, the precursor to Furniture hk. Since that time, three generations of Baker boys have managed the business, now part of Kohler’s group of residential fixtures and furnishings, based near Hickory, North Carolina.
In the last 125 years, Baker has grown to be synonymous with good quality casegoods for high end homes. It was deciding on a former NBA star Yao Ming, and are available outfitting his Shanghai residence. Baker has furnished the green room in the Academy Awards along with the American Express Black Card Holder VIP room at Ny Fashion Week. American presidents from Ronald Reagan to Barack Obama have chosen Baker to adorn The White House. Its traditional, transitional and contemporary styles appeal to buyers who would like to put money into timeless classics which can be passed down through the generations.
Anita Lin first encountered Baker six years ago. “I visited the factory and fell crazy about the brand,” says the general manager of Atelier A , Baker’s exclusive distributor in Hong Kong, Macau, Shenzhen and Hainan Island, at her Shenzhen showroom opening in September. “In 2012, I opened the Hong Kong dealership. And … we have been proud to produce our two-storey flagship showroom in Shenzhen Bay. We percieve the newest space as both a retail destination for buyers and a place where designers working on projects can visit for inspiration. A lot more than 50 % of our own clientele are designers, and there is a strong community of them in Wood furniture Hong Kong. We wish to have people on the ground to support them through this showroom.”
Baker’s designer collections feature leading American and European names like Barbara Barry, Thomas Pheasant, Laura Kirar, Bill Sofield, Jacques Garcia and Michael Smith. Although their suites for living, dining, bedroom and studies primarily are wood based, many incorporate metal, glass and luxury materials into their creations. Wood, expertly turned for gently curving legs and back details, is one of the Baker staples. Additionally, through its Stately Home collection, reproductions of 18th century European masterpieces are available for those that can’t get an ample amount of Chinoiserie cabinets. The 6,000-square foot Shenzhen showroom is complemented by way of a more modest space across the lower percentage of Hong Kong’s Wyndham Street.
“Our products are continuously evolving,” says Brett Beadleson, Baker’s v . p ., dealer sales. “We introduce a whole new collection about a couple of times per year and therefore are very careful when adding new designers. Our products are designed to last multiple lifetimes. We don’t feel that we now have any real competitors, although there are several high-end Italian brands which are on the same price point. However, their collections look radically different than ours. And the only trade fair we participate in is High Point Market, the annual furniture fair in N . C ..”
Beadleson believes that this southern Chinese market has a lot of room for growth, and he looks to Lin on her behalf expertise in the region. “Our distributors tend to be more like partners, advisors and confidants,” he says. “They give mpdics advice and are very generous when sharing information. We feel it is important to be in growing, dynamic markets including bar stool HK. I do believe we now have more in normal with our Chinese customers than differences. Chinese consumers appreciate quality and brands with quality. We interest specific consumers who want a genuine Rolex. Counterfeits may look like our products but we build quality and value inside all of our pieces. In 5 years, a counterfeit would look totally different next to our product.”