Like cold calling, emails dedicated to potential customers are known as “cold emails.” Sometimes, regardless of how hard you might try, it’s hard to get potential customers to open and read those emails. Below are a few tips that might help to increase your open and read rate of cold emails.
The Niche Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they know that the primary reason people buy books, read articles, or click on news content articles are the title. Invest some time on creating a subject line that catches your potential customer’s interest. It must be concise and must summarize your email.
The Funnel: From an online marketing standpoint, view your email as the beginning of the sales funnel. The sales emails that get responses ought to be brief and succinctly diagnose a prospective customer’s problem or concern; give a solution along with a way for that customer to learn how they may solve that problem, or supply the proper links to find that solution. Quite simply, don’t send them to your property page. Bring them directly to the page in which you provide your services or solutions to that specific problem. It is also beneficial to possess a short video at the top of that page that reiterates their concern and provides some solutions or suggestions to solve the situation and why they need to read your copy on the page.
Research: It always really helps to perform some extra research on your own possible client. Along with viewing their sites, check if your customer has personally written any blogs or articles. Read whatever they have written. If appropriate, it is possible to send an e-mail for them regarding their article or blog as well as a comment. Make sure that you have the signature box of the email completed properly, having a website and a call to action to view that site. Example: “Look who helped XYZ Company enhance their sales closing by 20% – (add site link).”
LinkedIn: Just a little LinkedIn research goes along way. I assume you have targeted your potential prospects, so linking with them is a good idea. Also, see if they fit in with any groups. Check out their participation level and in case they participate, join that group and comment after them. (Just like the comments on blogs and articles, ensure that whatever you say has merit and it is not just a blatant attempt to win favor. Phony never works.)
Value Add: You can also give you a free ebook, white paper or video in your email subject line. For example, in case your marketplace is branding, you may make use of a subject line having a value add like “Obtain your customers to think of you first – 7 tips video!” Lead with that in the subject line and merely have them click to read or view the video. (Usually do not make use of an attachment, as fydmpg
individuals will not open attachments.) Make sure you always put a telephone call-to-action in any value add. Remember, in the event the subject line and your value add suits using their need, they are more likely to open it, read it, see it and take action.
Follow-Up: Either via an auto-responder or maybe your own little typing fingers, follow-up in a couple of days having an email stating “Hope you read our 7 ideas to get your customers to think about the initial. Otherwise, it is possible to see it here (add link).” “At XYZ company, our company specializes in… ” Here is the place you can provide further information about how your organization can solve your customer’s problems and supply links, as well as the link to the page which offers your service (with the video) within this email. Odds are they will view the video first and then read your white paper. (Again, take some time creating your subject line with this email.)
Patience: Like hammering a nail, should you keep at it, eventually you drive it home. You may already know, your competition for your eyeballs of potential customers is fierce. By doing a little extra work with your subject line, funnel, content, a value add and follow-up, you may, undoubtedly, be doing a lot more than much of your competition. That little work is what can help you stand out inside the minds of the potential customers and, eventually, have them to open and browse your cold emails.