With the ever increasing popularity of online shopping, it has become harder for companies to bring in and retain loyal customers. If you want high conversion rates, you need to pay close attention to user experience in interacting with the site, as visitors who are pleased with it not only buy more often but also return to your site later on.
Magento is an extremely popular and multi-functional open source e-commerce platform. Generally speaking, this website engine is utilized by more than 100 thousand commercial sites on the Internet all over the world. Easy to use and achieving a huge number of settings, it continues to receive more and more support among web designers and owners of commercial websites. Furthermore, Aitoc Product Management plugins for Magento2 enterprise are fully customizable and ready to meet user requirements, permitting them to create and launch an entire-featured online store within minutes.
However, managing successful e-commerce is a huge challenge. Each website landing page should be forwarded to a certain target market, grab their attention, keep these involved, and eventually develop into your customers. As competition increases, the acquisition funnel becomes increasingly more difficult every single day. Therefore, in this post, I actually have prepared tips with the aid of which it is possible to improve the degree of trust, improve customer experience and usually increase the conversion rate of your own existing web store based on Magento.
Improve Perception By Clear Navigation – When a visitor are capable of doing what he wants to do on the site without much effort or interruption, because of this the site is intuitive. It seems like simple, but very few sites are intuitive. Each time a site (or even only one small part of a web site) will not be intuitive, UX suffers. Navigation, of course, is essential in aiding visitors discover the products they are trying to find or want to purchase. If the search process will not be intuitive, visitors goes looking for easier navigation. At the minimum, they are more unlikely to return to produce a second purchase.
The purpose of the menu would be to show an individual the main parts of the site and make navigation easier. When compiling a listing of sections, you need to avoid unnecessarily complicated or obscure titles. Just like it’s sqxivg within this Magetique theme: easy, understandable navigation and notable search.
According to the Bright Local survey, 23% of prospective customers are more inclined to make contact with an organization that shows the faces of the employees. People are interested in people: live photos, real stories, and results. The marketplace is oversaturated, clients are selective. Be open if you would like these to choose you.
Put yourself in the footwear of a potential client – here is the simplest and a lot obvious technique, but it’s rarely used. What touches you, so why do you get follow this link? What prompts you to pay faster? What causes you to become loyal customer? Avoid using lifeless stock photos which can be inappropriate and tasteless. Skyword research showed that if the content includes interesting images, you will receive on average 94% more views! Just take a look at those bright rather than ordinary pictures utilized in the multipurpose Flash theme.