Online marketing constantly evolves, supplying you with new approaches to attract your potential audience and convert them into sales and revenue.
While you can find seo and e-mail marketing continue to create results, new trends can’t be prevented. Here are four that you need to focus on this coming year — this is when you are likely to find a large percentage of consumer attention.
Influencer marketing can provide you with the highest return when stacked against other kinds of internet marketing consultant, which is why I founded a 2nd agency that focuses solely on influencer marketing. Some brands have built multi-million dollar companies using influencer marketing exclusively.
The price went over the top during the last couple years to secure the assistance of highly desirable social influencers. And not every brand can pay for to pay a Kardashian in excess of six-figures for the social plug. This is one explanation why micro-influencers have grown to be increasingly popular — that plus they work quite well.
Finding micro-influencers with smaller followings that align along with your brand can deliver amazing results. They are more affordable that this big names and their engagement is genuine. We have been able to evaluate a great deal of data through my agency and multiple micro-influencers always outperform a single big name post. Instead of looking to hit a house run and striking out, hit singles and doubles. In the end, you can expect to experience a lot better results.
2. Live video
Some early adapters dabbled with live video streaming last year, but this is actually the year it’s planning to become component of everyone’s internet marketing strategy. Platforms like Facebook Live and Instagram Live Video enable you to reach your subscriber base in a way that’s very personal and raw.
You will find no fancy video edits — your audience gets to go on a peek inside to see the real you. There are plenty of strategies to take advantage of this to produce buzz. Broadcasting from special attractions, in-store sales, etc. The chance is definitely endless, particularly for personal branding.
It’s planning to take some testing and tweaking to determine what live approach your audience will best reply to. Start testing now before your competition masters live video — don’t get left in the dark.
Related: The Top 9 Social Networking Strategists to Watch In 2017
3. Paid social websites
The organic reach brands experienced in the early days of Facebook and Instagram is gone, and this needs to be no surprise. These social networks make their funds via advertisements — if you want to reap the benefits of their reach and audience you have to break out the wallet. Pay to play, baby!
I love when business owners complain in my opinion about diminishing organic reaches. Social media sites are businesses — they exist to generate income — piles of it.
I recommend starting small and learning the inner workings, before dumping large sums of money into paid social websites promotion. Facebook ads, by way of example, can deliver incredible reach in a really low cost, if you have your campaign properly optimized. Normally it takes time and energy to master Facebook ads — and there is absolutely no better education than jumping in and learning through hands-on experience.
Related: 6 Tools To Turbocharge Your Articles Marketing in 2017
4. AI (Artificial Intelligence) chat bots
Investment in artificial intelligence is predicted to triple in 2017 as outlined by Forrester research.
Brands are tapping into the possibility of machine learning, with Facebook leading the way with the roll-out of news feed ads that open directly into Messenger chats and hybrid products such as Google Allo, a brilliant messaging app having an integrated AI assistant.
This gives you the opportunity to move from mass targeting to one-to-one conversations. Imagine being able to begin a conversation with a potential customer rather than get them 75dexlpky aimed at your website and hope they submit a form or make a purchase? There is a whole lot potential here and it’s new — you will get a tremendous advantage over your competitors in case you are a young adapter.