Pr releases can produce major added benefits in marketing and PR, even if they do not achieve placements in major media outlets. Savvy PR departments and agencies use best press release distribution service to disseminate news releases, as each delivers exclusive advantages. Paid services promise media placements and syndication, while free services secure valuable links for web traffic.
Most companies, non-profits and PR agencies utilize paid subscription services like Business Wire to ensure their pr releases show up in leading publications. The subscription services have arranged for automatic publishing of news releases in countless websites on the internet – thereby virtually guaranteeing placements for clients’ news releases. A lot more importantly, news releases often serve as the foundation for journalist-written articles in prominent, high-circulation news publications. Because of this, news releases distributed by subscription services often achieve high rankings in Google News search engine results.
Why Free Press Release Services Still Matter – Free services usually publish the release on their site and seldom have the syndication/distribution clout from the paid services. The advantage of free sites is the capability to develop keywords, links, tags and meta-tags – which all contribute to the traffic on your website and your website’s rank.
These links all add to the quantity of total backlinks for your site, which page rankers like Google Pagerank and Alexa take into account when rating websites. As Bruce Clay, founding father of Bruce Clay, Inc. marketing optimization agency, explains:
“Press announcements have existed forever and they are still good for the things they were originally designed for: traffic and branding.”
Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking key words as anchor text in news releases and wants them tagged as “nofollow” so that they have zero value for search engine optimization. However, “navigational links” that use anchor text of a domain name, company name or product name do not apjflz to be tagged “nofollow” and a lot likely still produce search engine optimisation value.
Matt Cutts of Google notes which he “wouldn’t expect links from press release websites to benefit your rankings.” However, responding to Cutts’ statement, research by SEO Consult proved that links in releases may have direct SEO benefit.
Whether release links boost SEO or otherwise not, one important thing remains certain: publication on the free press release site – especially those rich in rating page ranks – generates traffic and readership.
Both paid and free news releases can also positively influence online reputation. Announcements of the latest products, services and promotions present positive information in search results that can rank highly and therefore push down any negative comments and posts inside the listing of search results. Pushing negative articles off the 1st page of search engine rankings is a major objective of online reputation management programs.
An excellent distribution plan also requires media monitoring to follow the news release’s placement. An effective media monitoring service will clip the publications that reported the press release, monitor conversations about the company or products pursuing the release, and look at the reach and reader sentiment of the press release.